The Challenge
A new brand identity was developed for the solar installation company Firefly Renewables. This project focused on the importance of intersection in design, as I collaborated with the client in real time to express the ideas that the client could visualize, but not create on their own.
Several versions of the final logo were delivered to be used throughout different circumstances—as the client wanted a fulsome, graphic logo for printed content and merchandise, as well as simpler wordmarks for digital and web content.
Finally, wearable accessories (beanies and ball caps) were created and distributed to prospective clients along with business cards.
Project Information
Project Type
Client Project
Client
Firefly Renewables
Date
June 2021
My Role
Logo design
Business card design
Mockups
Design Tools
Illustrator, Photoshop