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Spotify: UI Redesign

The Challenge

This project required students to create a new UI experience within a pre-existing application, in order to solve a particular usability issue.

The initial problem I proposed to my group was poor accessibility.

Spotify’s dark mode-only platform is an accessibility issue for those who are colour-blind or have astigmatism. Instead of users being forced to use completely different platforms, Spotify should acknowledge and address this issue for a larger user base.

Project Summary

Dark mode creates a "halation" effect for those with astigmatism.

Although Spotify has a driving mode for users who connect their devices to a car radio, the mode is still limited in accessibility. As well as this, driving mode is only available when operating a vehicle, and it is not an option offered for users who are on the move, looking to scan and navigate the Spotify app more quickly. Spotify’s dark-mode only platform is still considered an accessibility issue, especially for those who are in motion while using the app.

As a part of our initial brainstorming, our group developed a UI flow for a user interacting with the standard version of Spotify, and then our team’s newly proposed version of Spotify.

Spotify UI Flow

From here, we began to develop a persona for our intended user.

Spotify User Persona

To help define our user even more, our team took to our environments in order to discover conditions and problems we would need to solve.

General observations and overall impression
NameNotes
KessiaIn vehicle
CarissaOn a farm, outside of a stable
RobbieOutside or at a gym
Summary of places and spaces
NameSummary
KessiaVehicle; reduced range of motion (confined to a seat), steering wheel in front of you, leg movements restricted to floor mat size, window/door on left, open vehicle with console and passenger seat on the right and roof not far away from head (can’t stand up).
CarissaOutside of a stable, on a clear day with farm equipment outside.
RobbieOutside, wide open area along a bike path lined with grass and trees.
Experience concept definitions
User DefinitionDescription
SkillsOften on the move, staying in motion and on-the-go

Limited accessibility with light text on dark backgrounds, small fonts
AbilitiesDifferent learning styles makes UI like Spotify’s driving mode difficult to operate quickly Limited ability or opportunity for multitasking
GoalsTo easily navigate Spotify with as little screen interaction as possible (music and podcasts)

Maintain a good mood while on the move

Relieve stress after a long day of work or school
The bits of information a user needs to consume or see
ExperienceData Need
Spotify AppText or image displaying what playlist, song, or podcast is currently playing

List of settings for user to adjust their preferences
What users should be able to do
ExperienceFunctional Need
Spotify AppAbility to add, remove, and adjust songs to playlists

Ability to “like” songs

Ability to share songs and podcasts with others

Ability to adjust app preferences in settings

Ability to follow other users

Option to share Spotify activity or remain private

Ability to change app modes and screens based on the context of the user
Attributes related to brand, persona skills, environments, etc.
ExperienceProduct/Service Quality
Spotify AppEasier, more effective ways for the user to navigate the app when in motion

“Professional” mode preferences still maintain the quality of Spotify’s brand

Screen visible for individuals with accessibility issues such as astigmatism or color-blindness, as well as in different environmental contexts

Constraints

Spotify Constraints

Mockup Constraint Examples

Spotify Constraint Examples

Visual Analysis

Spotify Visual Analysis by Carissa

Storyboards

Spotify Storyboard by Kessia and Robbie

Sketches

Spotify Sketches by Carissa

Mockup Variations

Spotify Mockup Variations

Video Scenario

Project Information

Project Type

School Project

School

MacEwan University

Date

April 2021


My Role

Design research
UI flow
User persona
Storyboard sketches
Wireframes
Hi-fidelity mockups
Video recording and editing

Design Tools

Premiere Pro, Procreate, XD