The Challenge
This project required students to create a new UI experience within a pre-existing application, in order to solve a particular usability issue.
The initial problem I proposed to my group was poor accessibility.
Spotify’s dark mode-only platform is an accessibility issue for those who are colour-blind or have astigmatism. Instead of users being forced to use completely different platforms, Spotify should acknowledge and address this issue for a larger user base.
Project Summary
Although Spotify has a driving mode for users who connect their devices to a car radio, the mode is still limited in accessibility. As well as this, driving mode is only available when operating a vehicle, and it is not an option offered for users who are on the move, looking to scan and navigate the Spotify app more quickly. Spotify’s dark-mode only platform is still considered an accessibility issue, especially for those who are in motion while using the app.
As a part of our initial brainstorming, our group developed a UI flow for a user interacting with the standard version of Spotify, and then our team’s newly proposed version of Spotify.
From here, we began to develop a persona for our intended user.
To help define our user even more, our team took to our environments in order to discover conditions and problems we would need to solve.
General observations and overall impression
Name | Notes |
---|---|
Kessia | In vehicle |
Carissa | On a farm, outside of a stable |
Robbie | Outside or at a gym |
Summary of places and spaces
Name | Summary |
---|---|
Kessia | Vehicle; reduced range of motion (confined to a seat), steering wheel in front of you, leg movements restricted to floor mat size, window/door on left, open vehicle with console and passenger seat on the right and roof not far away from head (can’t stand up). |
Carissa | Outside of a stable, on a clear day with farm equipment outside. |
Robbie | Outside, wide open area along a bike path lined with grass and trees. |
Experience concept definitions
User Definition | Description |
---|---|
Skills | Often on the move, staying in motion and on-the-go Limited accessibility with light text on dark backgrounds, small fonts |
Abilities | Different learning styles makes UI like Spotify’s driving mode difficult to operate quickly Limited ability or opportunity for multitasking |
Goals | To easily navigate Spotify with as little screen interaction as possible (music and podcasts) Maintain a good mood while on the move Relieve stress after a long day of work or school |
The bits of information a user needs to consume or see
Experience | Data Need |
---|---|
Spotify App | Text or image displaying what playlist, song, or podcast is currently playing List of settings for user to adjust their preferences |
What users should be able to do
Experience | Functional Need |
---|---|
Spotify App | Ability to add, remove, and adjust songs to playlists Ability to “like” songs Ability to share songs and podcasts with others Ability to adjust app preferences in settings Ability to follow other users Option to share Spotify activity or remain private Ability to change app modes and screens based on the context of the user |
Attributes related to brand, persona skills, environments, etc.
Experience | Product/Service Quality |
---|---|
Spotify App | Easier, more effective ways for the user to navigate the app when in motion “Professional” mode preferences still maintain the quality of Spotify’s brand Screen visible for individuals with accessibility issues such as astigmatism or color-blindness, as well as in different environmental contexts |
Constraints
Mockup Constraint Examples
Visual Analysis
Storyboards
Sketches
Mockup Variations
Video Scenario
Project Information
Project Type
School Project
School
MacEwan University
Date
April 2021
My Role
Design research
UI flow
User persona
Storyboard sketches
Wireframes
Hi-fidelity mockups
Video recording and editing
Design Tools
Premiere Pro, Procreate, XD